Samsung has just come out with another one of those “stick-it-to-the-man” ads targeting Apple iPhone users. Many criticise the campaign because Samsung is taking the mickey out their on potential users or because they themselves would love to have people queuing to get their Galaxys. I for one think it’s a rather smart ad.
They are playing on the iPhones biggest weakness. Let me explain…
The iPhone has become the smartphone of smartphones. If you want to be recognised as having the best and the coolest, you would buy an iPhone, no doubt about it. But at a certain point, this leads to a big problem. And that is that now, you are buying a phone, not because of your personal preference, needs or wants, but because of social pressure. Perhaps not even realising you’re living in the “iphone-is-the-one-to-get” bubble. Going to the extent of spending more money, waiting crazy hours in a queue or doing some other clearly unnecessary thing just because you are not thinking independently.
And that is what Samsung is trying to tell you in this series of ads: “Why succumb to peer pressure? Why not try one of our great devices? Be unique, and fill YOUR needs.”
It is probably the best argument to have as an Android licensee.
The phone itself, the Galaxy Note, is stupid! I get that some people might want to use a stylus instead of their finger for some things. But to make a whole device out of that is just absurd. Plus, who really would use a stylus on such a small screen?
Just my $0.02!
http://www.youtube.com/watch?v=V40oo4kkzHg
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