Apparently, the Cupertino company has received enough pressure by the UK’s Advertising Standards Authority, that they are actually substituting any reference to “4G” on iPad 3rd Gen ads to “Ultra-Fast wireless” or “Full speed ahead”.

According to the Financial Times, the ASA has already received 24 formal complaints and Apple is now sending out revised signage and handouts to advertising partners.

I have to say, I normally think these ASA cases are over the top, but this one actually could be deceiving people, making them think they are gonna get something now, that will only be available in the UK in about a year.

You might want to check these out:

TAP 154: Review of Talking Apple 2012 predictions; 4G UK news; Our favorite apps of the year and more. Enjoy

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TAP 143: Apple one year after Steve’s death, LTE coming sooner to all UK networks, iPad mini rumours and more.

This week's Podcast We are joined by Don McAllister to talk about Apple one year after the death of Steve. We also chat about LTE in the UK, Lightning technology, iPad ...

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TAP 140: Apple’s September event! iPhone 5, bigger displays, new iPods, different cables…

This week's Podcast We talk about all the information from this week's Live event including the iPhone 5 announcement, new iPods and UK news about 4G coverage! Sponsored by Audible Get a free ...

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TAP 138: Tim Cook’s good and bad decisions; iPhone 5 rumours, innovations to Airplay and Airdrop. And more!

This week's Podcast In this edition of the podcast Marlon (as Alex is away) talks about Tim Cook's good and bad decisions, iPhone 5 rumours, innovations to Airplay and Airdrop. And ...

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4G to launch in the UK along side iPhone 5

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TAP 116: iPad updates, nano Sims and problems with 4G

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TAP 115: Dividend to shareholders, Problems with the new iPad explained, iPhoto success and more

This week's Podcast We review the news that Apple will offer dividends to shareholders, we explain some problems people have been experiencing with the new iPad, talk about new iPhone rumours ...

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TAP 114: The new iPad, 4G in the UK, BBC to make a rival to iTunes and more.

This week's Podcast The new iPad is here so we give our thoughts and mention some thoughts from the media, 4G could come to the UK sooner than we think, we ...

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iPad has arrived!

Just though I would share same photos of my brand new iPad. Expect a lot of chat about the new iPad and first impressions in our next podcast.

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TAP 113: The NEW iPad, Apple TV changes plus new and updated iLife apps for iOS!

This week's Podcast This week we talk about every piece of news from Apple's March 7th Event, releasing the new iPad. New Apple TV news, new iPad, new iOS iLife software, ...

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TAP 154: Review of Talking Apple 2012 predictions;

TAP 143: Apple one year after Steve’s death,

TAP 140: Apple’s September event! iPhone 5, bigger

TAP 138: Tim Cook’s good and bad decisions;

4G to launch in the UK along side

TAP 116: iPad updates, nano Sims and problems

TAP 115: Dividend to shareholders, Problems with the

TAP 114: The new iPad, 4G in the

iPad has arrived!

TAP 113: The NEW iPad, Apple TV changes